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Course Detail

Crisis Communication - Learning from Case Studies


This course will cover the nature of crises, examination of case studies and practical exercises. Through the study of various case studies and scenario based exercises, this course will highlight the importance of communication and some practical techniques for successful operational management of a major incident.


Date(s): 1 to 2 August 2019
Time: 9:00AM to 5:00PM
Venue: NTU@one-north campus, Executive Centre (Buona Vista)
Closing Date:
18 July 2019
Course Fee: Standard: S$631.30   View more
Registration fees inclusive of:
  • Light refreshments
  • Prevailing GST
  • Course materials
  • Complimentary Lunch


This course aims to provide participants with an understanding of the fundamentals of crisis communications and the strategies to manage a crisis effectively. Participants will become familiar with the communication challenges that crisis situations present and the techniques that will help them communicate effectively. They will learn to create an action plan and be able to adopt a more proactive approach to dealing with major incidents.


This course will cover the core contents through case studies, presentations and scenario based exercises.

1. Principles of crisis communications

2. Overview of the local media landscape

3. Crisis planning – planning to communicate

4. The initial crisis response

5. Managing the media, including the social media

6. Responding to difficult crisis situations

7. Crafting effective and targeted key messages; and

8. Framework to plan proactively for any eventuality

Participants will also be tested on how they effectively handle the difficult situations with the media.

It will be a highly practical course with crisis scenarios, case studies, group discussions and comprehensive hand-outs. There will also be a presentation by the civil security agency.

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Bhavani, Krishnasamy

Krishnasamy Bhavani is the former Director of Emergency Preparedness in the Ministry of Information, Communications and the Arts (MICA). Prior to this appointment, she was the Director of Public Communications (2008-Jul 2011) and Director of Corporate Communications and the Press Secretary to the Minister for Information, Communications and the Arts from 2004 to 2011. She was also Head of Public Affairs with the Ministry of Trade and Industry (1993-1996) and Head Media Relations Branch in the Ministry of Defence (1999 to 2002). During her stint in Mindef, she has trained senior SAF officers in media skills before their overseas mission and postings. She has been training for the last 25 years in various institutions and commercial schools.She has conducted in-house programmes for Ministry of Defence, Ministry of Education, Maersk, Glaxo, Mitsui, Jones Lang LaSalle, ITE and various other organisations. She also speaks at local and international conferences and seminars. She was awarded the Lifetime Achievement Award for PR professionals by the Institute of Public Relations of Singapore in 2010. She was given the Global PR Professional award by the Association of Business Communications, India in 2009. She was on the advisory boards of Ngee Ann Polytechnic School of Film and Media Studies, and the Nanyang Technological University’s Wee Kim Wee’s School of Communications. Currently, she is the Chairman of the Advisory Board of the School of Communications, Arts and Social Sciences, Singapore Polytechnic. Bhavani holds a Bachelor of Business Administration degree from the National University Of Singapore, a Master of Arts in Mass Communications from the Oklahoma City University, USA and a Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK.

PR professionals, managers, emergency planning personnel and others who want to develop their skills and confidence in the area of crisis communications.

Standard Course Fee $631.30
Course fee payable after SSG funding, if eligible under various schemes
Standard Course Fee S$631.30
Course fee payable after funding or subsidy, if eligible under various schemes

Employment and Employability Institute (e2i) Funding1

Course fee payable after Discount^

Group of 3 pax and above


NTU/NIE Alumni, Staff & Students


NTUC Member

- All fees stated are inclusive of 7% GST
- SkillsFuture Credit can be used to offset course fees payable.
With effect from 1 April 2020, eligible Singaporeans can start using their one-off SkillsFuture Credit top-up (up to S$500 credit), claimable for full range of SkillsFuture Credit-eligible courses offered by PaCE@NTU. For more information, please visit
- Union Training Assistance Programme (UTAP) - Union and NTUC members may enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP.
For more information, visit

1 Employment and Employability Institute (e2i) funding - Singapore Citizens and PRs may enjoy subsidies up to 40% of the standard course fee. For more information, please visit
^ Discount cannot be used in conjunction with other SSG funding scheme or NTU Alumni Course Credit. Participants are eligible for only ONE of the discount schemes.
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